Outdoor advertising in Southampton

Roundabout

Southampton City Council offers highly effective and competitively priced outdoor advertising opportunities that can help you reach hundreds of thousands of potential customers across the city. Whether you are looking for prime city centre locations or the outskirts of the city and the district centres, we can offer businesses of all sizes the opportunity to get their product, service or event, in front of their target audience.

Opportunities are available for short-term (a few weeks) advertising, to long-term (a year or more) sponsorships, ensuring that we can deliver solutions to a broad range of advertising objectives and budgets.

Why choose outdoor advertising?

  • 88% of people see outdoor advertising 30 minutes before purchase
  • Increases likelihood to find out more about the product/brand by 8%
  • Increases likelihood to buy by 6%

(Source: Outsmart.org)

Why advertise in Southampton?

  • Local population of 254,275 (ONS Mid-Year Estimate 2016)
  • Approximately 110,000 commuter journeys made on Southampton’s roads every day (Census 2011)
  • Southampton is ranked 19th in the VENUESCORE Top Shopping Venues 2015 to 2016

About our population

Gender split

Female 49% Male 51%

(ONS Mid-Year Estimate 2016)

Age breakdown

<20 24%
20-24 13%
25-34 17%
35-44 13%
45-54 11%
55-64 9%
>64 13%

(ONS Mid-Year Estimate 2016)

Demographics

Higher & intermediate managerial, administrative, professional occupations 18.87%

Supervisory, clerical & junior managerial, administrative, professional occupations 32.20%

Skilled manual occupations 20.43% Semi-skilled & unskilled manual occupations, Unemployed and lowest grade occupations 28.50%

(Census 2011)

Where you can advertise

Lamppost banners

Situated along key city roads and shopping areas, this high impact media provides the best-value local advertising, reaching up to 800,000 people each month from just £5 per day.

Map of lamppost banner locations and availability

Roundabouts

Target local audiences via prominent roundabout advertising situated across the city. These are ideal for locally based businesses, targeting the local community and commuters.

Map of roundabout locations and availability

Welcome signs

There are 16 welcome signs, with advertising space, on the key entry points into the city. A great opportunity to touch a huge audience, with a reach of up to 1.9 million people each month.

Locations and availability are available upon request.

The opportunities above are available through our approved supplier, Community Partners. For information about prices and availability, please contact:

Lisa Williams
Regional Account Director
Community Partners
Tel: 07810 505091
Email: LisaWilliams@communitypartners.co.uk

Itchen Bridge canopy

The Itchen Bridge is an iconic gateway into the city. With approximately 9,500 vehicle journeys across the bridge every day, the eastern-facing bridge canopy offers a unique and prestige advertising opportunity. Please note that bridge advertising is only available for 12-month bookings.

For availability and prices, please email advertising@southampton.gov.uk

Other commercial services we offer to businesses include...