Sponsorship and advertising - Who are they?
Sponsorship and advertising in Southampton offers some great opportunities for business marketing.
Cost is always the first concern but you should be asking who I am going to be speaking to. You know who your customers are, you should know what tomorrows customers look like.
Here are some details about our city to help you confirm the profile.
Southampton is one of the largest city outside of London in the South East and has a population of around 222,000.
Population by age
| Under 15 years of age | 15-64 years of age | Over 65 years of age |
| 16% | 70% | 14% |
The city has a strong higher education sector. The University of Southampton and Southampton Solent University together have a student population of over 41,500
Southampton is a multi-cultural city with over 14 faiths and 40 languages spoken
Southampton has a rich leisure and cultural offer. The museums, parks and theatres as well as pubs, clubs and cinemas provide a wide range of pastime activities
In 2004 Southampton's economy was worth £4,233 million. This was 61% more than in 1995. The GVA per head in the city was £19,137 and was higher than the regional value of £18,496
Southampton is ranked 7th for shopping in the UK
Southampton Airport serves more than 1.91 million passengers in 2006 and is forecast to serve around 6 million passengers by 2030
The city benefits from its location in the South East region - one of the ten world regions with the highest rates in terms of government and business expenditure in R&D
Its is the UKs leading vehicle handling and premier cruise port. The port is home of the Queen Elizabeth 2, Queen Mary 2, the new Queen Victoria and the worlds biggest liner the Independence of the Seas.
It is home to the National Oceanography Centre. One of the worlds leading centres for research and education in marine and earth sciences.
It is home to the Southampton Boat show, the largest water based boat show in Europe, attracting 120,000 visitors each year.
45,000 people commute into the city
3.5 million visitors to the city annually for leisure and retail activities
4.4 million people live with in 1 hours drive of the city.
There are around 7,500 businesses operating in the city and around 120,000 people have employment in Southampton either as employees or self-employed
The most significant sectors in terms of number of businesses and number of employees are distribution, tourism, business and finance related activities
Southamptons Top 30 Businesses, ranked by employees.
| Name | Type | No. employees |
| Skandia Life Business Services | Insurance | 1,500 - 1,999 |
| Ordnance Survey | Surveying and map publishing | 1,500 - 1,999 |
| Ford Motor Group | Manufacture of motor vehicles | 1,000 - 1,499 |
| Newsquest | Newspaper publishers and printers | 1,000 - 1,499 |
| First Hampshire and Dorset | Bus operators | 1,000 - 1,499 |
| Centrica | Energy | 1,000 - 1,499 |
| P and O Cruises Ltd | Cruise company | 1,000 - 1,499 |
| John Lewis | Retail sale | 1,000 - 1,499 |
| Carnival plc | Passenger sea and coastal water transport | 500 - 999 |
| CLC Group plc | Painting and glazing | 500 - 999 |
| British American Tobacco plc | Tobacco products manufacturer | 500 - 999 |
| Millbrook Industries | Furnishings, beds, healthcare | 500 - 999 |
| Aim Group plc | Airline and airport services | 500 - 999 |
| Wainwright Bros (Travel) Ltd | Arrangement of transportation | 500 - 999 |
| Southampton Container Terminals Ltd | Marine cargo handling | 500 - 999 |
| HSBC | Banking | 500 - 999 |
| Tesco Stores | Retail sales | 500 - 999 |
| British Telecommunications plc | Telecommunications | 500 - 999 |
| BUPA Hospitals Ltd | Private medical services | 500 - 999 |
| National Westminster Bank | Banking | 500-999 |
| Bacardi-Martini Ltd | Importers/bottlers/distributors | less than 500 |
| Westbay Distributors Ltd | Wine and distilled alcoholic drinks | less than 500 |
| Red Funnel Group plc | Transportation | less than 500 |
| NXP | Semiconductors | less than 500 |
| De Vere Group plc | Hotels | less than 500 |
| Adams-Morey Ltd | Motor Vehicle dealers | less than 500 |
| Selex Sensors and Airborne Systems | Industrial instruments | less than 500 |
| Debenhams Retail plc | Retail sale | less than 500 |
| Dyer and Butler | Civil engineering | less than 500 |
| ASDA Stores Ltd | Retail sale | less than 500 |
Call Mark Holman on 023 8083 4517 or email mark.holman@southampton.gov.uk.
Last updated: 22 August 2007
