Southampton awarded £90,000 to deliver real-time travel information

Cleaner Air Strategy for Congested Cities


Southampton City Council has been awarded £90,000 by the Department for Transport towards the implementation of a citywide initiative to collect real-time traffic data. The data will be collected through anonymised Bluetooth enabled mobile phones from passing vehicles to provide accurate and reliable travel information which will enable us to better manage the road network.

The data will provide Southampton City Council and our partners with a new source of information on traffic patterns, locations and movements. This will provide quality and reliable real time information back to the travelling public and local businesses through new and existing Variable Message Signs (VMS), internet, social media and into people’s satellite navigation systems.

This data will help us to understand the implications of unplanned events on the network and help plan for them in the future. It will also allow us to dynamically adapt traffic signals to efficiently manage the network which will help improve road safety and air quality. Alongside the travel information we are working closely with locations such as the Port of Southampton and Westquay to develop bespoke targeted information for their customers about travel conditions. This new technology will help cut congestion, speed up journeys, improve air quality, and improve accessibility.

The project covers the seven main transport corridors into Southampton city centre, two cross city routes and the city centre, it will also link to Highways England’s network on the Motorways and with Portsmouth.

These routes are:

• A33 Redbridge Road-Millbrook Road West-Mountbatten Way
• A3057 Shirley Road
• A33 The Avenue
• A335 Thomas Lewis Way
• A3024 Bursledon Road / Bitterne Road West
• A334 Bitterne Road East
• A3025 Portsmouth Road

The cross city routes are:

• A35 Winchester Road-Burgess Road
• A3025 St Denys Road-Highfield Lane