Marketing your childcare service

This page gives you helpful advice and information about marketing your childcare service, including for childminders, nurseries, pre-schools and out-of-school clubs.

Often people think of marketing simply as advertising. This is an important part of marketing, but there's much more to it. The formal definition of marketing says:

"Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements."

So, marketing is about trying to see things from your customers' point of view – both existing and potential customers. Everything you do affects the image you convey to those customers – how you answer the phone, how you respond to complaints.

Marketing your childminding service SHOW

Marketing your nursery SHOW

Marketing your pre-school SHOW

Marketing your out-of-school club SHOW

When should we do marketing? SHOW

How much do you know about your existing customers - do you need to find out more? SHOW

Know your existing customers SHOW

Producing written publicity materials SHOW

Getting media coverage SHOW

Writing a marketing plan SHOW