Insights for businesses

Data and analytics can help grow your business

You can use it to predict consumer behaviour, improve decision making, get an idea of market trends and determine the return of investment (ROI) of your marketing.

Southampton Data Observatory is a one-stop shop for data, intelligence, specialist reports, needs assessments, summary analysis and headline statistics covering the city’s population, health, community safety, economy and public services. It is also home for Southampton’s Single Needs Assessment which brings together statutory needs assessments such as the Joint Strategic Needs Assessment (JSNA), and the Community Safety Strategic Assessment under one umbrella.

Southampton Data Observatory brings together data from key stakeholders across Southampton and Hampshire and, combined with nationally published data, makes it accessible to professionals, businesses, the voluntary sector, citizens and communities. Its aim is to make data more accessible and deliver intelligence to help inform evidenced based decision making, service planning and commissioning for professionals, as well as providing insight into the ways in which we can all make the city a better, more fulfilling place to live.

For more information visit Southampton Data Observatory.